AJAX Startpage Pageflakes Adds RSS Reader

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Monday, August 14, 2006; 04:58 AM

Pageflakes, a leading player in the rapidly-growing AJAX-based personalized internet startpage market, announced the release of its new RSS reader.

Pageflakes's RSS feed manager.

RSS stands for "Really Simple Syndication" and is a technology used by hundreds of thousands of blogs and other web sites to deliver so called content "feeds" to users. The user simply enters his favorite feeds or selects some popular feeds such as The New York Times, TechCrunch or Gizmodo from the feed directory. Pageflakes (www.pageflakes.com) then automatically monitors all feeds for updates and puts all articles on the user’s page.

To fit everyone’s taste and personal reading habit, the new RSS reader provides a variety of different views. In Outlook View, the screen is split into three panes, letting users read their RSS feeds in a similar way like many users are used to read their emails. Newspaper View puts all articles on one large virtual sheet of paper. By scrolling down, users can quickly navigate through the daily information overload. The Website View lets users view postings in their original context and formatting.

Additional features include an "all-feeds-in-one" option which mixes postings from all of the user’s feeds into one virtual feed, the ability to save articles for later reading and various sorting options.

"Pageflakes is all about personalization and customization," said Ole Brandenburg, co-founder and CMO of Pageflakes. "Just a few days ago we announced the release of a variety of customization options, including various color and page layout themes. Launching such a versatile RSS reader once again shows that Pageflakes wants to provide users with a broad variety of options to choose from."